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Packaging is where engineering meets design. Learn about the basics of designing packages for everything from foodstuffs to fragrance, in ways that are practical for manufacturing and shipping, and make the products visually appealing. Author Claudia McCue reviews the types of containers real packaging engineers consider, and then concentrates on folding cartons, which can be created with the tools available to most designers: Adobe InDesign and Illustrator. Learn how to create dielines (the flattened view of your product) and add artwork and text. Then find out how to print and cut out a mockup version of your packaging, and prepare the job for professional printing. Claudia also takes you for a quick view of the factory floor, where products are packed into their final containers.
If you're a premium member of lynda.com, you have access to the exercise files I'll be using. They can be found in the exercise files tab on the main page of this course. You'll find exercise files for each chapter within the exercise files folder, so you can follow along with the same project that I'm working on. Now, if you don't have access to the exercise files, you can still follow along. You can use your own files, or you might want to create some files from scratch. Now, to get the most our of the exercise files you should be familiar with the tools in Adobe Illustrator and Photoshop and InDesign.
So, now you should be ready to begin exploring packaging concepts and design.
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