Easy-to-follow video tutorials help you learn software, creative, and business skills.Become a member

About this course

From: Print Production Essentials: Packaging

Video: About this course

Hello, I'm Claudia McCue, an together we're going to explore the basics of designing for packaging. You know when you think about it, packaging is where engineering meets design. So as you prepare to design a packaging project, you have to consider more than just the graphics. You also have to think in three-dimensions. Now think about all the types of packaging you encounter every day. From that carton of creamer in your fridge, that toothpaste tube that you squeeze as you're hurrying to get ready to go to work. You use electronics that came in packages.

About this course

Hello, I'm Claudia McCue, an together we're going to explore the basics of designing for packaging. You know when you think about it, packaging is where engineering meets design. So as you prepare to design a packaging project, you have to consider more than just the graphics. You also have to think in three-dimensions. Now think about all the types of packaging you encounter every day. From that carton of creamer in your fridge, that toothpaste tube that you squeeze as you're hurrying to get ready to go to work. You use electronics that came in packages.

You prepare food with ingredients in little bottles, or jars, or boxes, maybe you even microwave an entire meal that came in a single package. And in truth, much of what we buy depends on the appeal of a package to attract our attention. But the visual appeal is just part of it, because packages have to protect, as well as present. And they have to be designed to work in the manufacturing process that they're part of. You have to determine the appropriate material for a package, as well as the size and configuration and how its going to work for the consumer whose the last one in the line.

We are going to take an overview of some of the types of packaging available. But then we are going to concentrate on folding cartons. Because you can design for folding cartons using tools you already use every day for print design Adobe Illustrator, Adobe InDesign and Photoshop. Now, keep in mind this course is not going to turn you into a packaging engineer, because packaging is a manufacturing process, and that means it requires knowledge of things like converting. Which is folding, and trimming, and glueing, and turning a flat piece into a folding carton, for example, or creating a tube out of some sort of plastic, or creating a can out of metal.

that means that a packaging engineer has to understand packaging equipment,. He has to understand materials handling. What sort of package is appropriate for particular kind of product. Maybe in order to keep food fresh, or perhaps to protect a toxic substance from getting into other products. And he also has to understand something called fulfillment, and that's getting that product into a package, getting that package into a collection that can then be shipped. But what this course will do is help you start to understand packaging concepts.

You're going to learn about some of the possibilities from bottles, to boxes, to cans, to tubes, to jars. We're going to concentrate on folding cartons because those are the easiest components to learn. You're going to understand the print requirements for folding cartons, and that's because it's a three-dimensional process. And then I'm going to teach you how you can prepare your folding cartons for print. So come on, let's go into the third dimension, and let's start thinking about designing for packaging.

Show transcript

This video is part of

Image for Print Production Essentials: Packaging
Print Production Essentials: Packaging

31 video lessons · 4172 viewers

Claudia McCue
Author

 

Start learning today

Get unlimited access to all courses for just $25/month.

Become a member
Sometimes @lynda teaches me how to use a program and sometimes Lynda.com changes my life forever. @JosefShutter
@lynda lynda.com is an absolute life saver when it comes to learning todays software. Definitely recommend it! #higherlearning @Michael_Caraway
@lynda The best thing online! Your database of courses is great! To the mark and very helpful. Thanks! @ru22more
Got to create something yesterday I never thought I could do. #thanks @lynda @Ngventurella
I really do love @lynda as a learning platform. Never stop learning and developing, it’s probably our greatest gift as a species! @soundslikedavid
@lynda just subscribed to lynda.com all I can say its brilliant join now trust me @ButchSamurai
@lynda is an awesome resource. The membership is priceless if you take advantage of it. @diabetic_techie
One of the best decision I made this year. Buy a 1yr subscription to @lynda @cybercaptive
guys lynda.com (@lynda) is the best. So far I’ve learned Java, principles of OO programming, and now learning about MS project @lucasmitchell
Signed back up to @lynda dot com. I’ve missed it!! Proper geeking out right now! #timetolearn #geek @JayGodbold
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ.

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

Join now "Already a member? Log in

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Print Production Essentials: Packaging.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferencesfrom the dropdown menu.

Continue to classic layout Stay on new layout
Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Are you sure you want to delete this note?

No

Your file was successfully uploaded.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.