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11 Things Every Newspaper Should Know About PDFs
Illustration by John Hersey

11 Things Every Newspaper Should Know About PDFs

with Russell Viers

Video: Welcome

(music playing) Greetings. I'm Russell Viers and I've been in the newspaper business since 1981. And for the past 14 years, I've traveled the world working with newspapers teaching skills that allow them to work faster, improve quality and continue to adapt to modern technology. I'm an Adobe Certified Instructor in Photoshop, Illustrator and InDesign, but I've also taught my share of Quark Express and Pagemaker over the years. Production people at newspapers have had a love-hate relationship with PDFs since they were introduced in the mid 90s. We love them when they work, we hate them when they don't. I'll bet that right now you can name three customers who habitually make PDFs that run your day.

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11 Things Every Newspaper Should Know About PDFs
3h 42m Intermediate Apr 25, 2011

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After years of watching colleagues and clients struggle with PDFs, Russell Viers was inspired to create this course, which takes a practical, nuts-and-bolts look at working with PDFs in a production environment. In a series of quick lessons, Russell shows how to look at a PDF and understand what's going on, diagnose potential problems, and fix those problems. Along the way, get valuable tips for preflighting, converting colors, editing PDFs in Adobe Photoshop and Illustrator, and much more.

Topics include:
  • Checking out the PDF
  • Digging deeper with the Output Preview panel
  • Simple fixes with the TouchUp tools
  • Converting colors
  • Managing transparency
  • Working with fonts
  • Preflighting PDFs
  • Repairing PDFs with Photoshop and Illustrator
  • Exporting vs. printing and distilling
Subjects:
Design Print Production PDF video2brain
Software:
Acrobat
Author:
Russell Viers

Welcome

(music playing) Greetings. I'm Russell Viers and I've been in the newspaper business since 1981. And for the past 14 years, I've traveled the world working with newspapers teaching skills that allow them to work faster, improve quality and continue to adapt to modern technology. I'm an Adobe Certified Instructor in Photoshop, Illustrator and InDesign, but I've also taught my share of Quark Express and Pagemaker over the years. Production people at newspapers have had a love-hate relationship with PDFs since they were introduced in the mid 90s. We love them when they work, we hate them when they don't. I'll bet that right now you can name three customers who habitually make PDFs that run your day.

What inspired me to make this course was watching so many people creating problems that weren't in the original PDF. Okay so the PDF wasn't perfect but what you just did to fix it made it worse. All you had to do was convert spots to process or touch-up the image or any number of other fixes were going to cover in this course. This is not an acrobat class. This is a PDF class on how to find and address common problems in PDFs before you send them to press. What's missing from this video is whats unique to your workflow. Are you using older imaging equipment that's causing problems or are you laying out your ads and pages in old pagination software that's making matters worse? When you are done watching there will still be PDFs that are problematic, but you will leave armed with the knowledge to dramatically reduce the time you spend working with PDFs.

So even though learning PDFs isn't the most exciting thing you can watch, I'm anxious to show you these 11 things that I think every newspaper production person should know about PDFs.

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