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One of the most fundamental properties of a material is its specular highlights. Specular highlights are the hotspots on a material, the shiny parts. I'll go ahead and select the logoMaterial here and it'll be easier to see the specular highlights if I go back to the sphere as my sample object. Down near the bottom of the Blinn Basic Parameters rollout, you'll see Specular Highlights, and I can increase the Specular Level, and now you'll see I've got a nice big, broad highlight there.
If I increase the Glossiness, it'll make that highlight smaller and it's actually counterintuitive for a lot of people. As you polish a surface and make it more smooth, the highlight will actually become smaller. A high-glossiness will result in very small highlight. If I wanted a metal look to this I might have a very high specular level. I might turn this up really high. You can actually go up to 999 and then high-glossiness as well.
In the case of this motion graphic logo, I might want to cheat this a little bit and not have so high of a specular level. Maybe I'll bring that back down to somewhere around a hundred, and then give it a little bit less glossiness. That'll give me some very strong highlights which will look good when we finally have lighting in the scene.
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