From the course: The Power of PreViz at BMW Group DesignworksUSA

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What's your favorite story about previsualization?

What's your favorite story about previsualization?

From the course: The Power of PreViz at BMW Group DesignworksUSA

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What's your favorite story about previsualization?

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(music playing) John Krieger: I'm thinking of something that does come to mind as BMW Future Concept Project where they had a series, designers from different backgrounds, industrial design, and automotive, and interior, plus engineers getting together and lived in Malibu for a period of several months to imagine the car of the future. Everything about that project was experimental, exploring new things, and there's always been--designers will create something, and there was, they're throwing it over the fence to the engineers, and they would engineer. So there's never really a dialog between the two very different mindsets. So the whole idea of Deep Blue was to get those very different mindsets, engineering and design to kind of work together, live together, and create a product, and there's more seamless in the end. I remember coming up with some of the design concepts for interior and exterior. We went down the beach and just kind of sculpted in the sand. So it was very quick. Just…

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