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In this installment of The Power of PreViz, Dane Howard meets with the leaders of One & Co, an industrial design firm that creates products from touch phones to sporting goods and furniture, and asks them to share their insights and expertise in previsualizing, or visually planning, successful design concepts. Discover how they use previsualization techniques to form new ideas, establish a vision for projects, and see them to market. Principal Jonah Becker also shares their process for researching the market, the competition, and other aspects that inform a product's design, and how this information, along with the deliverables from each stage of the design phase, combine to create a compelling story for clients and consumers.
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(music playing) Jonah Becker: There are a number of things I can see happening in the future of PreViz. One is I think the speed and resolution of prototyping is only going to accelerate. We already have a three-dimensional printer in the back corner of our office, so the designer can build a CAD model and basically hit print and 4 hours or 2 hours or 12 hours later--depending on what it is-- pull something out of the machine that enables them to actually hold something. So, I can only see the resolution and the speed of that increasing.
I think, you know, that is very tangible. I could see more use of virtual reality previsualization so that you actually can go into a space where you can use a product in a virtual world, and get a sense maybe even of the tactility of it, the weight of it, how pressing certain buttons feels, what happens. And that's something that I think has been experimented with in other industries, but has not hit the design industry in any sort of substantial way. I think one of the most important ways that I can see it happening would be to use PreViz to look ahead and really take a deep into the lifecycle of a product.
I think you know sustainability issues are huge for us. I think it's in the design world that I live in, it's very nascent and I think there's a lot that can be done. So to be able to use PreViz techniques to think about, hey, what happens when a product is 6 months old or 12 months old? Are there ways that we can design it so that it can actually extend its life cycle? And I think that certainly requires more integration with manufacturers, engineers, the technology side of things, how you can make something that has more longevity and is more relevant over a longer period of time.
Because I think that's one way that we could use PreViz to improve the sustainability of a lot of the products we design.
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