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In this installment of The Power of PreViz, Dane Howard meets with the leaders of One & Co, an industrial design firm that creates products from touch phones to sporting goods and furniture, and asks them to share their insights and expertise in previsualizing, or visually planning, successful design concepts. Discover how they use previsualization techniques to form new ideas, establish a vision for projects, and see them to market. Principal Jonah Becker also shares their process for researching the market, the competition, and other aspects that inform a product's design, and how this information, along with the deliverables from each stage of the design phase, combine to create a compelling story for clients and consumers.
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Dane Howard: One & Co., I have known for a long time, and these are three really talented principals from a very small group that actually found their way to HTC. And the thing that kept recurring back and back again is their depth. They have a tremendous depth in soft goods and in hard goods, and it's even down into how the different principals run their projects. So you have got Jonah with incredible amount of depth working on PreViz projects like in snowboard equipment and soft goods, which is basically like fabrics in the corporation of fabrics, which is very different process than hard goods which is making phones.
When you blend that, I think a lot of their experimentation--like when you walk into their lobby, you see this amazing silver plated coffee table. And when you hear Jonah talk a little bit about that process of silver plating repurposed wood, I think it's their depth in creating and understanding furniture that helps them understand the context by which someone is using something. That context is brought into that insight into the phones. So I just walk away from One & Co. being tremendously appreciating their understanding of how they PreViz, but with a context in a depth of materials, a depth of insight, and they are just very well versed in complementing each other, and so it's a great asset now that HTC has.
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