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In this installment of The Power of PreViz, Dane Howard meets with the leaders of One & Co, an industrial design firm that creates products from touch phones to sporting goods and furniture, and asks them to share their insights and expertise in previsualizing, or visually planning, successful design concepts. Discover how they use previsualization techniques to form new ideas, establish a vision for projects, and see them to market. Principal Jonah Becker also shares their process for researching the market, the competition, and other aspects that inform a product's design, and how this information, along with the deliverables from each stage of the design phase, combine to create a compelling story for clients and consumers.
This course was created and produced by Dane Howard. lynda.com is honored to host this content in our library.
(music playing) Scott Croyle: So the way we visualize the fast boot was we basically laid out a scenario which was an illustrated scenario of sitting on a plane, turning on your phone, watching your phone boot up, waiting, waiting, waiting, waiting. That was really a very simple scenario. Now, to show what the experience could be, we did the same thing. So imagine if it was this, and we showed kind of it booting up, parking on the network within 7-10 seconds.
I think it was one of those things that conceptually people are able to grasp how it would benefit themselves. Jonah Becker: For us, that can mean sometimes we're gathering inspiration from the art world or from the transportation world or architecture or fashion to bring in those elements, whether it's an imagery, whether it's an actual object, things that people can look at and touch that maybe are already out in the world and can be easily understood and help, sort of, add some color and texture to the presentation that you've created.
So if you have a nice rendering, and you are trying to capture this great material to have something maybe a totally different product category, but have that material sample next to it and say you see how beautiful this metal finishes here? This is really what we want to capture. And that's what I'm trying to show in the rendering here. I think there's always been a certain level humility as a design from where we realize that our clients have been in their industry and have more knowledge about their industry than we do. So we absolutely respect what they bring to the table any amount of information.
At the same time, I think collaboration with the clients is really important. One lesson I've learned is that if you're doing these offsides or workshops, brainstorms with clients, getting them out of their office is key. Bring them into our office, which is set up as a creative space where we have images and objects and inspirational things all over the place, but maybe more important than that is that I think when clients are in their own office, they are used to their mode of thinking. I think it's very important for us, just in terms of that environment to get them out of that and I think it enables them to feel a little bit more free and not be as constrained by every decision that's happened in the history of the company.
That doesn't mean that you don't go in and edit, but it provides that space to think freely.
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