New Feature: Playlist Center! Pick a topic and let our playlists guide the way.

Easy-to-follow video tutorials help you learn software, creative, and business skills.Become a member

Advice for product designers

From: The Power of PreViz at One & Co

Video: Advice for product designers

(music playing) Jonah Becker: It's okay to do something that's terrible, because that gives you a reference point for when you have an idea that's really good. So I always encourage them, one, to step back and review their own work as if it's not theirs or exchange work with another designer sitting by so that that's a great tool that I actually learned in design school. You would bang your head against the wall for a couple weeks on a problem and then we would share projects with another classmate and spend an hour problem solving on some of the key areas.

Advice for product designers

(music playing) Jonah Becker: It's okay to do something that's terrible, because that gives you a reference point for when you have an idea that's really good. So I always encourage them, one, to step back and review their own work as if it's not theirs or exchange work with another designer sitting by so that that's a great tool that I actually learned in design school. You would bang your head against the wall for a couple weeks on a problem and then we would share projects with another classmate and spend an hour problem solving on some of the key areas.

And you have someone who's completely free to think about your idea and they don't feel like it's their baby, so I think there's-- sometimes it opens people up. In terms of thinking about how to visualize these concepts and present them, I always encourage young designers to come up with their own ways that it's--we don't necessarily have a root process. I always want to hear what they bring because everyone whether the young designer or not, has a certain experience and stories and things they've seen and done in the past.

So, one, I think we provide an atmosphere where even the young designer can bring something new to the table. But I always encourage them to think about the person who has never seen this before and he is going to be spending a lot of money on something. So think about how it's presented and that the story that you know we started working on in that first phase is still part of it. I think what's key to that is not to have to work on these deliverables, work on the deliverables and then realize a couple of hour before the deadline, oh, time to put it in a presentation, because that presentation, I think is a huge part of it.

And I have often told some of our younger designers that you know you have a lot of crappy designers out there that may be great salespeople and are doing a great job selling stuff that's not as good as the work you are doing. So if you are a great designer and not very good at selling your design, you can lose out in that battle. So it's very important to not only have great ideas and great design, but also to be able to tell that story and whether that means bundling it with the inspiration and the story that was defined early on, whether it means that you are animating how that product has used just to bring the person into the experience, or whatever the solution is, that that's as important as the actual design.

Show transcript

This video is part of

Image for The Power of PreViz at One & Co
The Power of PreViz at One & Co

8 video lessons · 2858 viewers

Dane Howard and Richard Koci Hernandez
Author

 

Start learning today

Get unlimited access to all courses for just $25/month.

Become a member
Sometimes @lynda teaches me how to use a program and sometimes Lynda.com changes my life forever. @JosefShutter
@lynda lynda.com is an absolute life saver when it comes to learning todays software. Definitely recommend it! #higherlearning @Michael_Caraway
@lynda The best thing online! Your database of courses is great! To the mark and very helpful. Thanks! @ru22more
Got to create something yesterday I never thought I could do. #thanks @lynda @Ngventurella
I really do love @lynda as a learning platform. Never stop learning and developing, it’s probably our greatest gift as a species! @soundslikedavid
@lynda just subscribed to lynda.com all I can say its brilliant join now trust me @ButchSamurai
@lynda is an awesome resource. The membership is priceless if you take advantage of it. @diabetic_techie
One of the best decision I made this year. Buy a 1yr subscription to @lynda @cybercaptive
guys lynda.com (@lynda) is the best. So far I’ve learned Java, principles of OO programming, and now learning about MS project @lucasmitchell
Signed back up to @lynda dot com. I’ve missed it!! Proper geeking out right now! #timetolearn #geek @JayGodbold

Are you sure you want to delete this note?

No

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.