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New Deal Studios, Visual Effects

Taking care of business


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New Deal Studios, Visual Effects

with New Deal Studios

Video: Taking care of business

(Music playing) Shannon Blake Gans: So, in terms of talking about going above and beyond, we try to do that on every project, and we do that from just putting a little extra money into the project so it looks wonderful, because we can see -- if by going a little bit further, you get a lot of detail, and the quality of the image is there, because in the end, that's all people remember is the image on the screen.

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New Deal Studios, Visual Effects
55m 39s Appropriate for all Feb 19, 2010

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New Deal Studios is where the line between illusion and reality disappears. Come along for a peek behind the magician’s curtain at one of Hollywood’s top visual effects houses. In this Creative Inspirations documentary, find out how key scenes from Martin Scorsese’s film Shutter Island were created, as well as segments of The Dark Knight and Night at the Museum. Using a combination of models, miniatures, computer graphics, and digital effects, New Deal Studios was designed from the ground up to be a place where effects professionals could do their best work, and where filmmakers could have their visions realized.

Subjects:
3D + Animation Video Creative Inspirations Documentaries Visual Effects
Author:
New Deal Studios

Taking care of business

(Music playing) Shannon Blake Gans: So, in terms of talking about going above and beyond, we try to do that on every project, and we do that from just putting a little extra money into the project so it looks wonderful, because we can see -- if by going a little bit further, you get a lot of detail, and the quality of the image is there, because in the end, that's all people remember is the image on the screen.

So, we will put extra time and effort. We will put extra money. It's part of building our reputation as artists in the industry, and not just technicians or craftsmen. And as well, my philosophy is, if you want to just kind of do the bare minimum effort, you are not really going to go anywhere, and we have places we want to go, and its fun. I mean, if you are having fun, then it really isn't like extra effort. Efficiency even is part of our workflow, in terms of how we build things and having multiple design - we have a very solid design phase, and then we build everything all at once and it comes together as a finished product.

So we have very short schedules. We will turn things around very quickly. We try to keep everyone's head in the game, and we have contests, and we have a program where if, since you are a kind of on that frontlines, dealing with everything, if you see a way that we can be more efficient and suggest it, and then we implement it, we do $100 gift cards. It's been that way since the beginning of the company. Like somebody suggested morning meetings, so we voted and we did morning meetings, or we changed timing. So we are democratic in that way because everyone is part of the process, and if you feel like you have a voice and you keep your head in the game, then that helps me as a producer, and creates greater efficiency, greater effort.

So it's certainly that we care about our people, we want them involved, but it definitely helps the bottom-line. And as the industry changes and has morphed over the years, I think that's part why we have had longevity.

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