Easy-to-follow video tutorials help you learn software, creative, and business skills.Become a member

Starting & evolving the studio

From: Creative Inspirations: New Deal Studios, Visual Effects

Video: Starting & evolving the studio

(Music playing) Ian Hunter: New Deal Studios got started, first, as Hunter-Gratzner Industries. I freelanced around for little bit and Matthew has his own company, and we worked together and we found that we actually sort of meshed really well in terms of work style and ethics, and we basically had the same ideas, in terms of how to approach a project and how to get it accomplished, and because of that, we found that we could actually work the other really well.

Starting & evolving the studio

(Music playing) Ian Hunter: New Deal Studios got started, first, as Hunter-Gratzner Industries. I freelanced around for little bit and Matthew has his own company, and we worked together and we found that we actually sort of meshed really well in terms of work style and ethics, and we basically had the same ideas, in terms of how to approach a project and how to get it accomplished, and because of that, we found that we could actually work the other really well.

So the company I worked for stopped, and I was out in the road, and at that point, because we worked together so well, we decided that we should actually form a company together. Shannon Blake Gans: I was in the undergrad program at USC Business School, for entrepreneurship, was the emphasis, and I had to write a business plan for my senior project, and I was working with these two, and we had these opportunities coming up, and we started. Launched the company 14 years ago. And we revisit that plan, actually. Because the industry is changing so quickly, earlier in the years it was like once or twice a year, we would sit and talk and reevaluate the plan, and where the market is, and where we want go and kind of realign ourselves, and then these days it's - life is moving so quickly at every month, every week.

Matthew Gratzner: It was originally sort of an art direction and miniature effects company, because both Ian and I do a lot of concept art and draw, but what we brought to the table was moreso not just a sort of a vendor, or a vendor-client relationship, but somebody that could actually provide creative work as well. And then from there, we went on to digital effects, which is sort of the next evolution. And from that, we've gone into production, and starting to develop our own content, so we can sort of do it all in-house. But the 21st-century studio is, funny enough, almost like a 1930's studio, in the sense that you have one facility that you can build the sets or at least design the sets, do the miniature effects, do the digital effects, pre-plan, have offices set up for casting, and art department and effects, and essentially try to keep everything under one roof so you're not constantly going to all these subcontractors to do the work. And then you get into post, where you can do the digital effects.

We have a screening room with a DI suite so you can actually color correct the film, and you are kind of starting with a project from beginning to end, without having to constantly go to different sources, and other subcontractors to get the work done, and keeping that same vision from beginning to end. That doesn't mean that a studio can't come in and make suggestions and change things. It certainly will happen and can happen. But I think the idea the 21st century studio is having a production facility that is, as I said, like the old days film where you're kind of trying to keep it all under one roof. Everybody is focused with one goal of making a really great picture, a really great film.

Shannon Blake Gans: So as the company continues to evolve, as well as the industry overall, and business models are changing, we are looking at what is New Deal Studios kind of 3.0? We had Hunter/Gratzner Industries, and then what we have been in the last seven years is New Deal Studios. And that is to be a production company, as well as a service-based company, to work on our films as well as others, because we love working with all kinds of creative people, and our goal is to kind of create a new production paradigm, kind of set a good example and help kind of write that first draft of what the future is with the new economy.

Show transcript

This video is part of

Start learning today

Get unlimited access to all courses for just $25/month.

Become a member
Sometimes @lynda teaches me how to use a program and sometimes Lynda.com changes my life forever. @JosefShutter
@lynda lynda.com is an absolute life saver when it comes to learning todays software. Definitely recommend it! #higherlearning @Michael_Caraway
@lynda The best thing online! Your database of courses is great! To the mark and very helpful. Thanks! @ru22more
Got to create something yesterday I never thought I could do. #thanks @lynda @Ngventurella
I really do love @lynda as a learning platform. Never stop learning and developing, it’s probably our greatest gift as a species! @soundslikedavid
@lynda just subscribed to lynda.com all I can say its brilliant join now trust me @ButchSamurai
@lynda is an awesome resource. The membership is priceless if you take advantage of it. @diabetic_techie
One of the best decision I made this year. Buy a 1yr subscription to @lynda @cybercaptive
guys lynda.com (@lynda) is the best. So far I’ve learned Java, principles of OO programming, and now learning about MS project @lucasmitchell
Signed back up to @lynda dot com. I’ve missed it!! Proper geeking out right now! #timetolearn #geek @JayGodbold
Share a link to this course

What are exercise files?

Exercise files are the same files the author uses in the course. Save time by downloading the author's files instead of setting up your own files, and learn by following along with the instructor.

Can I take this course without the exercise files?

Yes! If you decide you would like the exercise files later, you can upgrade to a premium account any time.

Become a member Download sample files See plans and pricing

Please wait... please wait ...
Upgrade to get access to exercise files.

Exercise files video

How to use exercise files.

Learn by watching, listening, and doing, Exercise files are the same files the author uses in the course, so you can download them and follow along Premium memberships include access to all exercise files in the library.


Exercise files

Exercise files video

How to use exercise files.

For additional information on downloading and using exercise files, watch our instructional video or read the instructions in the FAQ .

This course includes free exercise files, so you can practice while you watch the course. To access all the exercise files in our library, become a Premium Member.

Are you sure you want to mark all the videos in this course as unwatched?

This will not affect your course history, your reports, or your certificates of completion for this course.


Mark all as unwatched Cancel

Congratulations

You have completed Creative Inspirations: New Deal Studios, Visual Effects.

Return to your organization's learning portal to continue training, or close this page.


OK
Become a member to add this course to a playlist

Join today and get unlimited access to the entire library of video courses—and create as many playlists as you like.

Get started

Already a member ?

Become a member to like this course.

Join today and get unlimited access to the entire library of video courses.

Get started

Already a member?

Exercise files

Learn by watching, listening, and doing! Exercise files are the same files the author uses in the course, so you can download them and follow along. Exercise files are available with all Premium memberships. Learn more

Get started

Already a Premium member?

Exercise files video

How to use exercise files.

Ask a question

Thanks for contacting us.
You’ll hear from our Customer Service team within 24 hours.

Please enter the text shown below:

The classic layout automatically defaults to the latest Flash Player.

To choose a different player, hold the cursor over your name at the top right of any lynda.com page and choose Site preferences from the dropdown menu.

Continue to classic layout Stay on new layout
Exercise files

Access exercise files from a button right under the course name.

Mark videos as unwatched

Remove icons showing you already watched videos if you want to start over.

Control your viewing experience

Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.

Interactive transcripts

Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.

Are you sure you want to delete this note?

No

Your file was successfully uploaded.

Thanks for signing up.

We’ll send you a confirmation email shortly.


Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

Keep up with news, tips, and latest courses with emails from lynda.com.

Sign up and receive emails about lynda.com and our online training library:

Here’s our privacy policy with more details about how we handle your information.

   
submit Lightbox submit clicked
Terms and conditions of use

We've updated our terms and conditions (now called terms of service).Go
Review and accept our updated terms of service.