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Color is a fundamental element of our lives. Understanding how to use it for visual communication in a variety of contexts is essential for designers and artists. This course is about learning how to use color, not only to create more effective designs, but also to tell a story. Illustrator, professor, and author Mary Jane Begin explains how color intertwines with brand identity, how it affects the mood of a piece and directs the viewer's attention to areas of interest, and how it can connect images or create space between elements. She removes the mystery surrounding the color wheel and color relationships; shows how to layer, mix, and digitally alter color; and use light to integrate temperature, translucency, and contrast.
These lessons are applicable to a number of fields, including graphic design, photography, and illustration, and both traditional and digital media. Dive in and get a fresh look at color that is sure to revitalize your creativity and your work.
Controlling the elements doesn't mean you have the power to change the weather, or manipulate psychic powers.i But it does mean this. Knowing the basic elements of color, will help you control and design what's happening in the world of your image. But to explain the elements, of a single color would be difficult without showing them in the context of other colors. So I'll explain the elements by using scales. The six elements of colors are;- value, saturation, neutral, temperature, texture, opacity.
Value is the relative darkness or lightness of a color. If we look at a color in varying degrees of value, it's easier to understand the value of the color If we slowly take away the chroma or vibrancy of the color. Saturation, also known as vibrancy or chroma, is the colorfulness, or the perceived intensity of a specific color. It can be very colorful, vibrant, or lacking in vibrancy. If you remove the chroma of a color, you're neutralizing it Neutral is a lack of chroma in a color.
If a color is lacking in vibrancy, it's considered neutral. Here's a scale of color that demonstrates, its most vibrant version to its most neutral by adding black. By combining it with its complement or combining it with three primaries. And by adding two colors opposite in temperature, you can also neutralize color. Temperature is the degree to which a color appears to be warm or cool to the touch.
With a cool, color on one end of the scale and a warm on the other end, the colors in the middle are neutral in temperature and overall vibrancy. Texture is the appearance of the surface of a color in relationship to how it might feel to the touch. Colors can be highly textured or minimally so, but the variation affects the overall appearance of the color. In the examples here, the colors vary in the kind of texture as they might relate to different applications of media. And style, graphic, painted, digital, drawn etched et cetera.
Opaque, translucent and transparent color is dependent on the amount of light passing through a color. Opaque color does not let the light pass through it. Translucent, allows some light to pass through and transparent color allows all the light to pass through. Controlling the balance of value, vibrancy, neutrality, temperature, texture, and level of transparency is a way to harness the power of your imagery. And summoning, the power of the elements in your visual world can feel like you're controlling the universe.
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