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Color is a fundamental element of our lives. Understanding how to use it for visual communication in a variety of contexts is essential for designers and artists. This course is about learning how to use color, not only to create more effective designs, but also to tell a story. Illustrator, professor, and author Mary Jane Begin explains how color intertwines with brand identity, how it affects the mood of a piece and directs the viewer's attention to areas of interest, and how it can connect images or create space between elements. She removes the mystery surrounding the color wheel and color relationships; shows how to layer, mix, and digitally alter color; and use light to integrate temperature, translucency, and contrast.
These lessons are applicable to a number of fields, including graphic design, photography, and illustration, and both traditional and digital media. Dive in and get a fresh look at color that is sure to revitalize your creativity and your work.
As you develop a keener sense of color, your world should start to reveal its color secrets to you. Pay attention to the color found in light and shadow in particular. It's the easiest most readily available teacher and can be found everywhere you look. Here, for example, is a lush landscape full of color. We all can observe the variation in vibrant hues without much difficulty. But looking more closely at this plant, how the light plays out on an individual petal or leaf this is where the lesson really lies.
If we start to understand how light effects form and space we can start to consider how light can be used to manipulate imagery. Look at the light on this petal and leaf. Now look at the shadow. If we look closely, we'll begin to see that it's not only the dark to light color or value that defines the form. But there're other hidden relationships to be found. If I manipulate the intensity of the temperature of the light. We can see that the temperature contrast allows us to readily read the format this flower as well.
Now if we intensify the complimentary relationship we can readily observe how the form is again defined by the contrast of this relationship. If we shift the contrast of light to something in the distance, our attention goes there, but the sense of depth is still present. If all the contrasting light is equal, the scene normally loses a focal point, but flattens out the space. This is true with temperature, Complimentary relationships and saturation contrasts.
What I'd like to talk about with you is how each of these elements function in light in these ways. And in many other aspects of building a world of color. Afterall, without light, we simply don't see color.
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