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Foundations of Color

Sequence and pattern


From:

Foundations of Color

with Mary Jane Begin

Video: Sequence and pattern

Have you ever followed the bouncing red ball made famous by legendary animator Max Fleischer? The bouncing red ball was a technique used to direct sing a longs in the movie theatres in the earliest part of the 20th Century. The lyrics were displayed, and the ball bounced along with each word or syllable of the lyrics in sync with the beat and rhythm of the song. The device, associating a color with meaning and pattern, is important to consider for creating sequential imagery. When thinking about images in sequence, we often think of books and magazines, but animation, web sites, apps, and ebooks, require visual linkage to hold all the parts together as a design Color can create both the design linkage, and impart meaning at the same time.
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  1. 5m 20s
    1. Welcome
      1m 10s
    2. Traditional media to digital: The long and winding road of color
      3m 48s
    3. Exercise files
      22s
  2. 14m 40s
    1. Introduction: How color shapes meaning
      2m 23s
    2. Universal, cultural, and personal symbols of color
      2m 52s
    3. Concepts made clear
      4m 1s
    4. Brand identity and language
      2m 53s
    5. Sequence and pattern
      2m 31s
  3. 14m 18s
    1. What is the color wheel?
      2m 20s
    2. Primary colors, primary concerns
      3m 59s
    3. Playing with complementary colors
      3m 40s
    4. Tertiary colors: The basics of brown and gray
      4m 19s
  4. 17m 20s
    1. An overview of elements
      2m 48s
    2. Value is not a moral judgment
      2m 26s
    3. Saturation to neutralization
      3m 22s
    4. Temperature: How hot is hot?
      3m 12s
    5. Textures, marks, dashes, and dots
      2m 59s
    6. Seeing through color: Opaque, translucent, and transparent
      2m 33s
  5. 12m 25s
    1. What is contrast?
      3m 10s
    2. Creating focus: Living on the edge
      1m 15s
    3. Creating the readable image
      4m 6s
    4. Connecting contrast with content
      3m 54s
  6. 17m 29s
    1. Illuminating light
      1m 54s
    2. The effect of contrast in light
      1m 53s
    3. Value and saturation
      2m 27s
    4. On temperature
      2m 58s
    5. On complements
      2m 10s
    6. Secondary and reflected light
      3m 5s
    7. RGB vs. CMYK
      3m 2s
  7. 14m 24s
    1. An introduction to palettes
      2m 15s
    2. Limited palettes: A harmonious color palette
      2m 35s
    3. Harmony and discord
      2m 33s
    4. Unifying color grounds
      2m 40s
    5. Unifying glazes and layers
      2m 13s
    6. Charting a color family
      2m 8s
  8. 20m 25s
    1. Balance of shapes: How much is too much?
      3m 36s
    2. Weaving textural color
      2m 50s
    3. Color in context
      2m 31s
    4. Color blindness
      3m 15s
    5. Challenge: Deconstructing color
      1m 28s
    6. Solution: Demo of deconstructing color
      6m 45s
  9. 1m 3s
    1. Conclusion
      1m 3s

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Foundations of Color
1h 57m Beginner Aug 20, 2013

Viewers: in countries Watching now:

Color is a fundamental element of our lives. Understanding how to use it for visual communication in a variety of contexts is essential for designers and artists. This course is about learning how to use color, not only to create more effective designs, but also to tell a story. Illustrator, professor, and author Mary Jane Begin explains how color intertwines with brand identity, how it affects the mood of a piece and directs the viewer's attention to areas of interest, and how it can connect images or create space between elements. She removes the mystery surrounding the color wheel and color relationships; shows how to layer, mix, and digitally alter color; and use light to integrate temperature, translucency, and contrast.

These lessons are applicable to a number of fields, including graphic design, photography, and illustration, and both traditional and digital media. Dive in and get a fresh look at color that is sure to revitalize your creativity and your work.

Topics include:
  • Understanding why color is essential for you as an artist, designer, or human being
  • Storytelling with color
  • Understanding brand identity and color language
  • Reviewing the history of color usage, from print to digital
  • Working with the color wheel
  • Understanding value, saturation, and temperature
  • Seeing through color: opaque, translucent, and transparent
  • Creating contrast
  • Exploring depth of field
  • Seeing complementary relationships in light
  • Achieving harmony and discord in a palette
  • Understanding color blindness
Subjects:
Design Color Design Skills
Author:
Mary Jane Begin

Sequence and pattern

Have you ever followed the bouncing red ball made famous by legendary animator Max Fleischer? The bouncing red ball was a technique used to direct sing a longs in the movie theatres in the earliest part of the 20th Century. The lyrics were displayed, and the ball bounced along with each word or syllable of the lyrics in sync with the beat and rhythm of the song. The device, associating a color with meaning and pattern, is important to consider for creating sequential imagery. When thinking about images in sequence, we often think of books and magazines, but animation, web sites, apps, and ebooks, require visual linkage to hold all the parts together as a design Color can create both the design linkage, and impart meaning at the same time.

A good example is one of my own projects, before I go to sleep, by Thomas Hood. A picture book, and now ebook app, by Demibooks. The story is a poem written in the 19th century, so consulting with the author on what he intended was out of the question. For this story a young boy is trying to get to sleep, but can't. It's summer and the sun is still streaming through his window. The boy amuses himself by imagining that he's a parade of animals doing fantastic things, his mind moving slowly towards dreamland.

My design challenge here was to figure out how to indicate to the child reader, that a particular animal on each page was meant to represent the boy. I decided that a pattern, and a color of the boys pyjama stripe repeated on the animal he imagined he would be would symbolize the boy for the reader. I had to make sure the color and pattern were consistent enough to be recognized, no matter what form they took and dominant enough in the image to be noticed. I read this book to kids countless times, and have found that the visual clue of the pyjama stripe is all they need to believe the animal is actually the boy.

A leap of the mind to accept an imaginary flight based on nothing more than turquoise in white stripes. Color that repeats in a rhythm is a common device used to clue the viewer in to an important element in a series of images. Either as an isolated color or as a recognizable pattern. The color acts as an invisible cord tying each image together, and like a zip line, helps carry the viewer along for the ride.

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