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Color is a fundamental element of our lives. Understanding how to use it for visual communication in a variety of contexts is essential for designers and artists. This course is about learning how to use color, not only to create more effective designs, but also to tell a story. Illustrator, professor, and author Mary Jane Begin explains how color intertwines with brand identity, how it affects the mood of a piece and directs the viewer's attention to areas of interest, and how it can connect images or create space between elements. She removes the mystery surrounding the color wheel and color relationships; shows how to layer, mix, and digitally alter color; and use light to integrate temperature, translucency, and contrast.
These lessons are applicable to a number of fields, including graphic design, photography, and illustration, and both traditional and digital media. Dive in and get a fresh look at color that is sure to revitalize your creativity and your work.
Let's explore the power of symbolic color and how it can be used most effectively. When you see the color red, what does it make you think of? Blood? Anger? Fire? Passion? We associate colors with particular objects, as well as the emotions conjured by experiences And ideas associated with in this case red things. Color can be universal as a symbol but it's frequently cultural and often personal. Understanding color as a symbol and an image helps to convey content and meaning.
It can be a single node of color or an overall pallet or a repeating pattern and can identify a particular emotion. And immediately indicates to the viewer, how they should feel or think about the content of a piece. We can't ignore the fact that it exists not as an isolated element, but part of a larger context. Color is defined by its relationship to other colors in an image. We have intuitive responses to the environment, or a mood cast by a particular grouping of colors, and respond to the literal content colored by the mood the palette implies.
A palette change can completely change your perception of meaning, and it can strengthen or weaken your intended message. Color as a symbol is a powerful player for the designer. And should be considered carefully, especially when used as a focal point in an image. Focusing our attention on it empowers that element with importance. You'll need to consider how colors play off one another in the world of your image. If you think of colors as personalities, it's easier to understand how a red in one context Appears loud and boisterous, and in another, just one of the crowd.
Have you ever been to a party where you're perceived as the most vibrant and energetic person in the room? And in another situation, a bit of a wallflower? Colors function similarly. Telling stories and expressing ideas through colors is without question, one of the most important skills to hone. Because it provides a subliminal portal into the viewer's mind. We see color as images, so what do they say to us? Let's explore with a magician's slight of hand how to navigate beyond the obvious to a deeper meaning through color.
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