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Color is a fundamental element of our lives. Understanding how to use it for visual communication in a variety of contexts is essential for designers and artists. This course is about learning how to use color, not only to create more effective designs, but also to tell a story. Illustrator, professor, and author Mary Jane Begin explains how color intertwines with brand identity, how it affects the mood of a piece and directs the viewer's attention to areas of interest, and how it can connect images or create space between elements. She removes the mystery surrounding the color wheel and color relationships; shows how to layer, mix, and digitally alter color; and use light to integrate temperature, translucency, and contrast.
These lessons are applicable to a number of fields, including graphic design, photography, and illustration, and both traditional and digital media. Dive in and get a fresh look at color that is sure to revitalize your creativity and your work.
I'd like to have a conversation about light. Because without light, we can't see color. This makes light, one of the top considerations for defining forms, developing space, and depicting emotional content in the piece. The exploration of light as it affects colors in an image will leads us to consider many things. Value, intensity, saturation and neutralization of a color and complimentary relationships. We'll start with the most concrete concern, creating or developing the illusion of form.
When I work with a model set up for my color class at (INAUDIBLE) One of the most important decisions is, where do I put the lights? The colors for backdrops, and costumes, are carefully considered, and the model pose designed for a strong composition. But if the light is too bright, too dim, or not positioned for maximum interest, the composition will suffer, and the form can appear flat. If we're playing the role of magician with light and color, We can't ignore how light, can be used effectively to create the depth of field in an image.
Using light direction, temperature, value range, reflection of color, primary or secondary light sources, the intensity of light contrast and a particular point of view. We can play with the viewer's perception of space an image. A discussion about light would never be compelte without touching on its powers to emote. A stark contrasting light, has a very different effect on emotions than a soft general light. Light is responsible for defining form. Creating the illusion of space, and conjuring particular emotions.
If you understand the impact of light, on an image you can control the viewers perception, and carefully manipulate what they think and feel. It isn't really magical once you deconstruct the power of light, but it's absolutely amazing how powerful the role can be in the creation of an image.
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