Easy-to-follow video tutorials help you learn software, creative, and business skills.Become a member
I've identified that we need contrast to see an image, but what draws us in to create a reaction and how does color affect this reaction? Let's start with shape and edge. When we're infants, we prefer to look at high-contrast edges and patterns. As time passes, we're able to understand information from shape by what is implied. Probably an important skill for our ancestors. Who needed to discern between friend and foe, creatures that are harmless, and ones that might enjoy you for dinner, and where solid ground begins and ends.
As human beings we also pay close attention to hard and soft shapes. Sharp pointed things remind us of what could cause harm, and soft edges remind us of human and organic forms, things that could sustain us in body and spirit. It is no surprise that as a viewer we look at highest level of contrast first. Notice that we pay close attention to the bold words. Knowing this is essential to directing the viewer's attention through an image from highest level of contrast to lowest.
What draws our attention first needs to be what's most important for the viewer to pay attention to. It's a visual clue, and we need to plant it wisely.
Get unlimited access to all courses for just $25/month.Become a member
119 Video lessons · 50936 Viewers
117 Video lessons · 38663 Viewers
113 Video lessons · 81567 Viewers
65 Video lessons · 11583 Viewers
Access exercise files from a button right under the course name.
Search within course videos and transcripts, and jump right to the results.
Remove icons showing you already watched videos if you want to start over.
Make the video wide, narrow, full-screen, or pop the player out of the page into its own window.
Click on text in the transcript to jump to that spot in the video. As the video plays, the relevant spot in the transcript will be highlighted.
Your file was successfully uploaded.