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Color is a fundamental element of our lives. Understanding how to use it for visual communication in a variety of contexts is essential for designers and artists. This course is about learning how to use color, not only to create more effective designs, but also to tell a story. Illustrator, professor, and author Mary Jane Begin explains how color intertwines with brand identity, how it affects the mood of a piece and directs the viewer's attention to areas of interest, and how it can connect images or create space between elements. She removes the mystery surrounding the color wheel and color relationships; shows how to layer, mix, and digitally alter color; and use light to integrate temperature, translucency, and contrast.
These lessons are applicable to a number of fields, including graphic design, photography, and illustration, and both traditional and digital media. Dive in and get a fresh look at color that is sure to revitalize your creativity and your work.
When you look at the world, my hope is that you'll see color and be able to translate that vision to everything you create. I hope your color vocabulary and instincts are now more finely tuned. And that you're seeing color with new eyes. Utilize this fundamental element of art in ways that engage and inspire both you and your audience. It's been an amazing journey for me, and I hope for you, too. I've recommended some excellent resources and examples in the exercise files. But we'd like to recommend one more exercise here.
The best way to understand color, is to look more closely at the world around you. Wait for the golden hour, at the end of the day, just before the sunset, and see if you can see the complementary and contrasting colors. Purples or blue-greens in the shadows, and orange or pink in the light. Sit back, and enjoy the emotive power of light and the pleasure of experiencing what you now know. Thank you for letting me be your guide to the foundations of color.
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