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Color is a fundamental element of our lives. Understanding how to use it for visual communication in a variety of contexts is essential for designers and artists. This course is about learning how to use color, not only to create more effective designs, but also to tell a story. Illustrator, professor, and author Mary Jane Begin explains how color intertwines with brand identity, how it affects the mood of a piece and directs the viewer's attention to areas of interest, and how it can connect images or create space between elements. She removes the mystery surrounding the color wheel and color relationships; shows how to layer, mix, and digitally alter color; and use light to integrate temperature, translucency, and contrast.
These lessons are applicable to a number of fields, including graphic design, photography, and illustration, and both traditional and digital media. Dive in and get a fresh look at color that is sure to revitalize your creativity and your work.
Have you ever bitten into a delicious cookie, and wondered what's that flavor I taste? Is it cinnamon, or ginger? Trying to figure out the ingredients, of a thing is something we do any time we want to replicate it. With complex systems, it's known as reverse engineering. A process of trying to figure out the properties, function, and principles of something. If you apply that thinking to color, you can learn simply by deconstructing what they're made of, so that you can replicate a color based on analysis and experience.
Your challenge, is to find a pre-made tertiary color from a tube of paint, a pastel stick, or if you're in a digital environment, it could be from an image or a palette in Photoshop. Look at the color for ten seconds, then hide it from your view. Don't cheat. Using whatever materials, that the color is made of--pixel, paint, or other media--and try to recreate what you remember that color to be in the same medium, to get to what you think is the color. Make it an inch by an inch square or larger.
The color should be at least a 50% value for best results, and placed on a white colored background. Depending on your medium of choice, this challenge will take you anywhere from five to ten minutes. This will be a good test of your color memory, and it will also be a good lesson in deconstructing color. Check out the solution video, and see how one of my students deconstructed her color in an attempt to create the perfect color match.
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