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(Music playing.) (Narrator: Tonight we answer the age-old question: what do fruit dream?) (Goofy Grape: Nothing... Cause we're just a bunch of fruit!) to expand from being just a service company, to a company that owns intellectual property or co-owns and creates intellectual property.
So we are not different from almost any other company I think in that regard. Everybody, this is kind of the Holy Grail of our industries to create that stuff that we own, that can provide us with legacy of revenue over time, and really give the company a worth overall. And so we have put a great deal of time and energy into developing these projects that are ours and the latest greatest one is Funny Face, which is up here behind me and we love Funny Face for a million reasons, not the least of which is when the guys who owned the trademark on it actually found us, and a) we remembered it fondly from our childhood. It was a drink mix that competed with Kook-Aid, and that were series of TV commercials that people around our age remember.
And we were looking at several different ways to roll it out and there is no right way. There is a million ways. Do we do a TV show first, then we try and do a movie, then we do interstitials, then we try and do a couple of licenses or make a toy or...? And where we landed was to do a series of one minute interstitials, 25 one minute interstitials, which we would sell broadcast rights to around the world. Some territories program with interstitials in their on broadcast. Not so much in the US, so we are doing a web roll- out here. And looking to, we have just signed licensing reps around the world and are just kind of cranking up the machine to get it out there and it's been really fun to sort of strategize what we want the brand to be, what we want the shows to be, what we might like our licenses to be, and to have a core that's so clearly just fun and funny.
Like we have talked to some of our licensees about, with our toy licenses, and with our other licenses, we want you to look at whatever it is, and smile right away, and laugh, and so if we are going to do an iPhone app game, let's make sure it's funny. It's not just our characters running around, but it's our characters running around in a funny way. So that's been a blast and completely nerve-wracking as well, because it's all our own money and things always take longer than one would ever hope.
But we feel strongly that it's something we have to do. Nothing ventured, nothing gained, and we have got to take these other risks in order to move the company into the next phase. So that's what we are working on right now and we are very excited about it.
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